Job Description

DEPARTMENT: Sales and Marketing

REPORTS TO: Director of Sales

STATUS: Exempt

POSITION SUMMARY

Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.

PRIMARY JOB DUTIES

• Serve on property leadership team.
• Develop, manage, and execute marketing plans with S.M.A.R.T. goals for brand(s).
• Manage property marketing budgets.
• Report on overall marketing efforts routinely.
• Manage digital asset databases through upkeep of releases, images, videos, brand assets, etc.
• Serve as a point of contact for photo shoots.
• Serve as an on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside the operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Build and implement social media game plans for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Champion social media marketing and day-to-day activities including:
• Create high-quality content calendars that connect with followers to take action.
• Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
• Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
• Monitor, listen, and respond to users in a personable way, creating brand loyalty and trust.
• Report on social media game plans and goals routinely. Compile takeaways for management, highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust game plans as needed.
• Stay up to date on trends in social media tools, applications, channels, design, and strategy.
• Capture quality photography and video content for social media.
• Maintain online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Create and deploy newsletters routinely.
• Assist in distributing outlet menus online.
• Conduct online audit routinely to ensure online information is up to date.
• Develop and execute social media paid campaigns maximizing ROI.
• Develop and manage paid advertising campaigns.
• Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
• Manage the process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
• Lead and coordinate efforts for public relations.
• Leverage available brand affiliated marketing support resources.

Additional tasks and responsibilities may be assigned at the discretion of the manager. Furthermore, tasks and responsibilities may be added or revised based on the volume of business and the need for the work to be completed at the present time.

KNOWLEDGE, SKILLS & ABILITIES

• 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant to industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has a creative eye for capturing quality photography/videos and the ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicate information and ideas through verbal, written, and visual format.
• Maintains personal social media profiles in a professional manner.
• Previous experience managing business social media profiles.
• Previous experience in the hospitality industry.
• Knowledge of online marketing and a good understanding of major marketing channels.

PHYSICAL DEMANDS

• Requires seating for extended periods, some walking, pushing, lifting up to 20 pounds, bending, reaching, stooping, kneeling, or crouching.
• Requires grasping, writing, standing, sitting, walking, repetitive motions, and listening.

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